Marketing Director

New Lab supports entrepreneurs who are defining the future of technology and human experience. Based in the Brooklyn Navy Yard, New Lab provides the tools and community that unite and support 700+ innovative entrepreneurs and engineers representing over 130 companies in a variety of fields—including robotics, A.I., urban technology, and energy—and fosters collaboration and advancement across disciplines. 

We are seeking a Marketing Director to join the Marketing and Events team and report directly to the CMO. This role will develop and manage marketing programs across channels to build brand awareness, support business objectives, drive lead generation and acquisition, foster customer retention, execute business development, provide sales support, and advance brand building.

Skills and Experience:

  • Passion for the start-up community and frontier technologies
  • 5+ years of work experience in the marketing and advertising agency for the consumer/tech space and/or inhouse experience in the tech industry. 
  • Technology or lifestyle brands welcome. Both BtoB and BtoC experience a plus.
  • Experience building a brand’s integrated marketing presence with a portfolio of past campaigns/content/creative projects – across digital marketing, experiential, offline marketing, partnerships and sponsorships 
  • An integrated marketing mindset, passion for storytelling through multiple media types, both visual and written, with sound experience in brand strategy, an excellent understanding of the interplay offline and online, and between paid, earned and owned channels
  • Proficiency in media (platforms and channels on and offline, market and industry trends,), social (organic and paid content), experiential, advertising & content (channel-agnostic creative strategy, production of various formats, best practice), measurement (analytics and benchmarks), and community/passion-point based marketing
  • Excellent writing skills and a keen visual sense and an eye for detail.
  • Strong budget and project management skills, attention to detail and communication skills
  • Ability to work within tight deadlines, resources and adjust to changes in priorities and balance short-term needs with long-term strategic initiatives
  • Natural collaboration and bridge-building skills


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